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Do you ever wonder what Marlon Brando or Woody Allen’s publicity rights are worth? How about Adidas and its distinctive three-stripe trade dress? Or what intangible assets where left after the Tower Records bankruptcy?

Join Weston Anson, Lewis Koppel, and Justin Skinner of CONSOR® as they utilize seven case examples to highlight the importance of intangible assets in today’s economy, why they are relevant to your practice, the methods used to value these intangible assets, and how to quantify these damages in litigation. Even if you are not an intellectual property attorney, these intangible assets are increasingly a part of just about every deal, litigation, or estate, and the issues presented in this course touch on many practice areas from real estate to divorce.

The seven case examples used to illustrate these issues include Woody Allen v. American Apparel (right of publicity), Adidas v. Payless Shoesource (trade dress), Tower Records (bankruptcy), The Marlon Brando Estate (estate and tax planning issues), IP Securitization (transactional financing), Upaid Systems v. Lanza (cross border licensing), and ResQNet v. Lanza (use of comparable transactions in valuation).

This course utilizes seven case examples to increase practitioners awareness of intangible assets in their practices. Practitioners will learn why these intangible assets are important in today’s economy, what these assets are worth, how to value these assets, and how these damages are quantified in litigation.

About Weston Anson
Mr. Anson, Chairman of CONSOR, is a seasoned licensing valuation and marketing professional with a long history of successful programs at firms such as Booz-Allen & Hamilton, Playboy Enterprises and Hang Ten International. He holds a Masters degree in Business Administration (honors) from Harvard University and is active in all of the major international trademark and intellectual property associations as a speaker and an officer. Wes is a prolific author on the subject of licensing and intellectual property and has published over 150 articles in the United States and overseas. Since founding CONSOR over twenty years ago, Wes has constructed and implemented numerous licensing programs for major corporations and has performed valuations of hundreds of intellectual property components.

About Lewis Koppel
Mr. Koppel’s professional history with intellectual property and litigation support dates back more than two decades. He is distinguished by his technical background, years of corporate and consulting experience, and CPA certification.

In 1990, Mr. Koppel joined the newly-formed IPC Group, a pioneer firm in intellectual property valuation and consulting. He participated in the early expansion of the practice into all types of intellectual property, ranging from trademarks to trade secrets, with an emphasis on the more technical types of intellectual property and intangible assets.

After a decade, the merger of IPC Group and other firms resulted in the formation of InteCap, Inc., an industry leader in intellectual property matters. As a senior partner, Mr. Koppel continued his work, focusing on many aspects of intellectual property, including valuation, consulting, and litigation support.

InteCap was acquired by Charles River Associates, a publicly-traded consulting firm, in 2004. Under this new banner, Mr. Koppel served as a Vice President of their intellectual property consulting practice, where his work emphasized IP valuation and litigation support

Prior to beginning his consulting career, Mr. Koppel held executive positions in strategy and planning in the chemicals and materials industry. He earned a B.S. degree in Chemistry at the University of Illinois, a Ph.D. in Chemical Physics at Columbia University, and an M.B.A. at the Harvard Business School.

Mr. Koppel is an avid reader of history in general and of intellectual property history in particular. Based in Chicago, he frequently attends many of the city’s vibrant theater and classical music productions.

Class Type: Participatory & Self-Study

Practice Areas:  Business Law | Family Law | Litigation | Personal Injury | Real Property | Trusts and Estates | Bankruptcy

State Accreditations:  California (CA)

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